Governance and global effectiveness of the Serbian economy

Abstract

Purpose

This paper attempts to present what business people may expect in terms of governance if entering the Serbian market.

Design/methodology/approach

Attention is paid to the building and construction industry that has significantly contributed to the economic recovery of the country destroyed by political disaster.

Findings

If foreign companies know what constitutes the role of governance in improving the effectiveness of the Serbian economy, they will make quicker decisions to enter this market and consequently gain competitive advantages.

Originality/value

Emphasizes how the new management styles influence market orientation of firms and consequently the efficiency of the Serbian economy.

Citation

Petrovic‐Lazarevic, S. (2005), "Governance and global effectiveness of the Serbian economy", European Business Review, Vol. 17 No. 2, pp. 133-143. https://doi.org/10.1108/09555340510588002