Europe′s Asian opportunities learning from the USA and Japan

Abstract

Suggests that the existing literature in management on Asian corporate and industrial strategies has tended to focus on the relationship between the USA and Japan. Research has greatly neglected such comparisons between Europe and Asia, although there are recent exceptions. Aims to analyse business relations in the triad: Europe, Asia and the USA, with a focus on the future of the Europe‐Asia relationship. Also addresses how US corporations have competed unsuccessfully against Japan, and whether European countries and companies can avoid such future defeats.

Citation

Ju Choi, C., Hee Lee, S. and Lynskey, M.J. (1995), "Europe′s Asian opportunities learning from the USA and Japan", European Business Review, Vol. 95 No. 2, pp. 24-27. https://doi.org/10.1108/09555349510084381