Service Management: A Management Focus for Service Competition
International Journal of Service Industry Management
ISSN: 0956-4233
Article publication date: 1 April 1990
Abstract
In most western economies at least, both service firms and manufacturers of goods are facing a new type of competition, which has been emerging over the last decade or so. The technical solution embedded in a service or a good does not guarantee a solid competitive position any more, as it often used to do. This new situation can be called service competition, because managers will have to appreciate the importance of good service in most competitive situations and, moreover, to understand what new challenges they will have to cope with in this situation. The new competition requires a “service know‐how” on the strategic as well as on the operational level. The consequences for the strategic thinking in a firm and the challenges for management are discussed. A definition of service management is proposed and a set of principles of service management are put forward.
Keywords
Citation
Gronroos, C. (1990), "Service Management: A Management Focus for Service Competition", International Journal of Service Industry Management, Vol. 1 No. 1, pp. 6-14. https://doi.org/10.1108/09564239010139125
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited