Research paper: distribution channel decisions in import consumer goods markets
Abstract
Develops an additional theoretical extension on channel decisions to the basic transaction cost model (TCM) by combining insights from production economy and industrial structure analysis methods with the existing TCM approach. The data for this study were obtained from survey questionnaires of 119 importing firms in Korea. The empirical results showed that production economy and industrial structure approach with previous TCM extended explanatory power of research model on channel style decisions.
Keywords
Citation
Kim, Y. (1998), "Research paper: distribution channel decisions in import consumer goods markets", Logistics Information Management, Vol. 11 No. 3, pp. 178-187. https://doi.org/10.1108/09576059810218982
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited