Corporate social responsibility in food retailing
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 December 2000
Abstract
Describes a study investigating the motivations of food retailers to engage in corporate socially responsible (CSR) activities. Focusing on confectionery retailing and merchandising, the study sought to establish the extent of CSR activities and the motivations for companies to act as they do. An audit of food retailers was first conducted to establish the nature and extent of CSR activities. This was followed by a series of in‐depth interviews with key decision makers in food retailing organisations, to reveal motivations behind their policies on confectionery retailing. The authors found the main motivations driving confectionery merchandising decisions to be space maximisation, profitability and customer pressure. While certain proactive companies recognised the benefits of being seen as a socially responsible company, none of the companies was driven primarily by philanthropic motivations.
Keywords
Citation
Piacentini, M., MacFadyen, L. and Eadie, D. (2000), "Corporate social responsibility in food retailing", International Journal of Retail & Distribution Management, Vol. 28 No. 11, pp. 459-469. https://doi.org/10.1108/09590550010356822
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited