SCATTR: an instrument for measuring shopping centre attractiveness
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 February 2001
Abstract
Focuses upon shopping centre developments through joint venture enterprises. By adapting the process proposed by Churchill to develop measures of marketing constructs, an instrument to assess perceived attractiveness of joint venture shopping centres in China is formulated. The proposed instrument (SCATTR) contains 21 attributes in five dimensions and exhibits high internal consistency and validity. The purpose of this instrument is to provide China’s joint venture shopping centres with an indication of their performance as well as an avenue to gain more knowledge about consumers in China. Concludes that the SCATTR instrument is a reliable and valid tool to assess the attractiveness and performance of shopping centres as perceived by consumers.
Keywords
Citation
Khei Mie Wong, G., Lu, Y. and Lan Yuan, L. (2001), "SCATTR: an instrument for measuring shopping centre attractiveness", International Journal of Retail & Distribution Management, Vol. 29 No. 2, pp. 76-86. https://doi.org/10.1108/09590550110381535
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited