An assessment of direct farm‐to‐table food marketing in the USA
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 July 2002
Abstract
The authors examine issues related to farm‐to‐table direct marketing. We consider motivations and drawbacks associated with participating in farm‐to‐table from both the consumer and farmer perspectives. While we find a significant amount of advocacy for the restoration of nostalgic methods of food distribution that remove all intermediaries from direct farmer‐consumer interaction, we conclude that farm‐to‐table direct marketing plays, and is likely to continue to play, a very minor role in US food distribution.
Keywords
Citation
Tippins, M.J., Rassuli, K.M. and Hollander, S.C. (2002), "An assessment of direct farm‐to‐table food marketing in the USA", International Journal of Retail & Distribution Management, Vol. 30 No. 7, pp. 343-353. https://doi.org/10.1108/09590550210433329
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited