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Consumer demand for online food retailing: is it really a supply side issue?

Michelle A. Morganosky (Michelle A. Morganosky is Professor of Consumer and Retail Marketing in the Department of Agricultural and Consumer Economics, University of Illinois, Urbana, Illinois, USA.)
Brenda J. Cude (Brenda J. Cude is Professor and Head of the Department of Housing and Consumer Economics, The University of Georgia, Athens, Georgia, USA.)

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 October 2002

6235

Abstract

In this paper we analyze consumer demand for and acceptance of online food retailing using longitudinal data collected in three studies (1998, 1999, and 2001). Information reported is from online food shoppers in ten US markets. Comparisons of results from each of the three studies is presented and change patterns identified. We conclude by recommending that researchers shift their attention toward addressing some of the more troublesome supply side issues of the online food retailing equation.

Keywords

Citation

Morganosky, M.A. and Cude, B.J. (2002), "Consumer demand for online food retailing: is it really a supply side issue?", International Journal of Retail & Distribution Management, Vol. 30 No. 10, pp. 451-458. https://doi.org/10.1108/09590550210445326

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited

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