Linking practices reflective of “Asian values” and relationship marketing in the grocery distribution channels in Malaysia
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 January 2004
Abstract
The paper focuses on the assessment of practices reflective of relationship marketing and those that can be associated with “Asian values”. The argument that is often put forward is whether there really exists what can be regarded as “Asian values” since there are no common values in life that can be adopted by all Asian societies and with which all in this region can be identified. Yet, the term “Asian values” is still widely used to depict Asians’ attitudes in general, their beliefs and the way they work. This study, therefore, explores current practices among members in the Malaysian grocery distribution channels that may indicate elements of relationship marketing or work practices commonly associated with “Asian values”.
Keywords
Citation
Mohd Roslin, R. and Melewar, T.C. (2004), "Linking practices reflective of “Asian values” and relationship marketing in the grocery distribution channels in Malaysia", International Journal of Retail & Distribution Management, Vol. 32 No. 1, pp. 33-44. https://doi.org/10.1108/09590550410515533
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited