The characteristics of supermarket shoppers in Beijing
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 January 2004
Abstract
Retail shopping establishments in the West have evolved through many different stages, in close association with Western lifestyles. The growth of supermarkets has been an important part of this trend, and in the 1980s, they were introduced in China. With their distinctive business environment, it is significant to study the success of the distribution technology transfer and how the Chinese consumers have received the Western shopping approach. This study examines supermarket shoppers in Beijing. The results provide an insight into the shopping patterns of Chinese consumers and identify potential problems for international retailers.
Keywords
Citation
Mai, L. and Zhao, H. (2004), "The characteristics of supermarket shoppers in Beijing", International Journal of Retail & Distribution Management, Vol. 32 No. 1, pp. 56-62. https://doi.org/10.1108/09590550410515551
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited