Price discrimination in retailing
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 April 2004
Abstract
In this paper, price and promotional selling variations for non‐durable goods in Spain are tested. An overview of price discrimination and promotional strategies for non‐durable goods is offered. In this study, the objective is to analyse how prices and promotional sales of different product categories vary between different geographical areas within Spain. An idea of the implementation of geographical price strategies and the application of micro‐marketing in frequent purchase product categories is also offered. The results of the multivariate analysis of the variance indicated that there were no significant differences in mean prices between the areas tested. However, significant differences did exist between promotional selling and promotional selling percentage using only price discounts.
Keywords
Citation
Rondán Cataluña, F.J. (2004), "Price discrimination in retailing", International Journal of Retail & Distribution Management, Vol. 32 No. 4, pp. 205-215. https://doi.org/10.1108/09590550410528971
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited