Retail Insights ‐ Summer 1995

Abstract

If your company is like most, you are providing your customers with more options, more variety, and more customization than they have ever had before. While that is indeed the direction in which most firms must move in order to succeed in today’s turbulent markets, you must remember a simple rule: customers do not want more choices. They just want exactly what they want.

Citation

Fojt, M. (1995), "Retail Insights ‐ Summer 1995", International Journal of Retail & Distribution Management, Vol. 23 No. 6, pp. 1-16. https://doi.org/10.1108/09590552199500003