Retail Insights ‐ Autumn 1996

Abstract

Over the last few years, many corporate planning departments have been pared to the bone. Companies no longer have whole teams devoted to market and competitor analysis. Often they have just a few people in the finance department who put together the annual plan. Yet top executives still need advice on market and competitor issues before they make the big decisions. Consultants are useful when a major issue needs to be addressed but usually cannot often provide day‐to‐day support without breaking the bank. How can business leaders get the support they with only a small planning function?

Citation

Fojt, M. (1996), "Retail Insights ‐ Autumn 1996", International Journal of Retail & Distribution Management, Vol. 24 No. 7, pp. 1-16. https://doi.org/10.1108/09590552199600003