DIRECTIONAL GROWTH BY EUROPEAN RETAILERS
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 May 1990
Abstract
The strategic growth directions, taken by a sample of 27 major European retailers selected across the main EC states, are explored. A descriptive model is developed to assess such directional growth and the paths taken by the sample companies within the framework of the model are analysed. The findings indicate that similar patterns of development have occurred within certain sectors across national boundaries. The majority of trading activity exists within the national boundaries of the sample companies. Furthermore, the cross‐border activity that exists tends to be small in scale relative to the size of the company, and in close geographic and marketing proximity to the country of domicile and the core business.
Keywords
Citation
Robinson, T.M. and Clarke‐Hill, C.M. (1990), "DIRECTIONAL GROWTH BY EUROPEAN RETAILERS", International Journal of Retail & Distribution Management, Vol. 18 No. 5. https://doi.org/10.1108/09590559010005606
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited