Market Segmentation and Competitive Analysis for Supermarket Retailing
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 February 1994
Abstract
Demonstrates the usefulness of combining retail market segmentation with competitive analysis as a very effective method to understand the dynamics of retail markets and to analyse strategic options for supermarket chains. Attempts to advance the market segmentation research by narrowing the gap between the academically oriented research on segmentation and the practical application of segmentation research. Applies the recommended methodology to a largescale investigation and discusses the empirical findings along with strategic implications for supermarket retail chain organizations.
Keywords
Citation
Segal, M.N. and Giacobbe, R.W. (1994), "Market Segmentation and Competitive Analysis for Supermarket Retailing", International Journal of Retail & Distribution Management, Vol. 22 No. 1, pp. 38-48. https://doi.org/10.1108/09590559410051395
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited