Retail Influence on Evoked Set Formation and Final Choice of Shopping Goods
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 November 1994
Abstract
Investigates retailers′ relative influence on consumers′ sequential decision‐making process of forming evoked sets and then making purchase decisions from the evoked sets. Describes a study in which consumers report on 23 durable goods grouped into three product categories. Evoked set sizes were smaller than those for previously studied convenience goods but larger than those suggested by recent reports on consumer durable purchases. The findings indicate that the influence of the retailer is higher in evoked set development than in the final purchase stage of consumer decision making and that the influence of the retailer on product choice varies significantly across different categories of durable products.
Keywords
Citation
LeBlanc, R.P. and Turley, L.W. (1994), "Retail Influence on Evoked Set Formation and Final Choice of Shopping Goods", International Journal of Retail & Distribution Management, Vol. 22 No. 7, pp. 10-17. https://doi.org/10.1108/09590559410069882
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited