The Scottish grocery market: an overview
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 October 1995
Abstract
Looks at Scotland′s uniqueness within the UK and, in particular, the Scottish patriotism with regard to buying “home” type goods. Also shows that, perhaps in spite of this, the Scots are nevertheless quite progressive in trying out new products/ideas. Evaluates how to market to the Scottish consumer through retail channels.
Keywords
Citation
Fernie, J. and Woolven, J. (1995), "The Scottish grocery market: an overview", International Journal of Retail & Distribution Management, Vol. 23 No. 10, pp. 21-27. https://doi.org/10.1108/09590559510102450
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited