International vendor relations: a perspective using game theory
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 February 1996
Abstract
The globalization of retailing is occurring at an accelerating pace. For cost, quality, and style and fashion reasons retailers look worldwide for manufacturers and vendors that can meet their customers’ needs. Uses game theory to examine the conflict issues that can arise in retailer‐ international vendor relations. The game is a traditional prisoner’s dilemma in which equilibrium is non‐ co‐ operation even though co‐ operation would lead to gains by both retailer and vendor. Discusses the problems in achieving co‐ operation and the consequences of the prisoner’s dilemma. Presents four basic strategies for improving co‐ operation and vendor relations.
Keywords
Citation
Reardon, J. and Hasty, R.W. (1996), "International vendor relations: a perspective using game theory", International Journal of Retail & Distribution Management, Vol. 24 No. 1, pp. 15-23. https://doi.org/10.1108/09590559610107085
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited