Memories of the way stores were and retail store image
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 February 1996
Abstract
Research shows that store image is an important component of a consumer’s store choice and use of a store environment. Most of this research ignores how store image might vary across different consumer segments. Examines the impact of age on final consumers’ perceptions of retail store image. Reveals that shopper age significantly affects perceptions of store image. Younger consumers feel more positive about both store characteristics and salesperson attributes than do older shoppers. Retailers employing store image research should be mindful of how the age of different consumers could affect their findings.
Keywords
Citation
Joyce, M.L. and Lambert, D.R. (1996), "Memories of the way stores were and retail store image", International Journal of Retail & Distribution Management, Vol. 24 No. 1, pp. 24-33. https://doi.org/10.1108/09590559610107094
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited