Retail format change in US markets
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 April 1996
Abstract
Asks how consumers are responding to the diverse array of retail choices as new formats continue to emerge in US retailing and increasingly in overseas markets. Through the collection of interview data, analyses penetration levels and patronage movement as well as market change push and pull factors. Studies ten retail formats including department stores, speciality stores, mass merchandisers, discount stores, mail order catalogues, off‐price stores, manufacturers’ outlets, warehouse clubs, used stores and television home shopping channels. Consumers evidenced high levels of cross‐shopping between formats. Discusses the means by which various formats deliver value to the consumer in light of current market strategies.
Keywords
Citation
Rousey, S.P. and Morganosky, M.A. (1996), "Retail format change in US markets", International Journal of Retail & Distribution Management, Vol. 24 No. 3, pp. 8-16. https://doi.org/10.1108/09590559610147883
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited