Retailing in Thailand

Abstract

Explains that in under 40 years the retailing industry in Thailand has developed from a traditional and backward industry into one that by the turn of the century may be as modern and vibrant as any in the world. However, uneven distribution of economic activity has meant that most of the major developments have taken place in Bangkok which accounts for 50 per cent of gross domestic product, but wealth and retailing activity are now spreading to the rest of the country where more than 80 per cent of the population live. Describes the diversity of Thai retailing. Explains its historical development, and outlines the differences between retailing in provincial Thailand and in Bangkok. Describes the different types of stores now being developed and the recent modernizing trends in the industry. Suggests the likely future trends in retailing over the next few years.

Citation

Feeny, A., Vongpatanasin, T. and Soonsatham, A. (1996), "Retailing in Thailand", International Journal of Retail & Distribution Management, Vol. 24 No. 8, pp. 38-44. https://doi.org/10.1108/09590559610150375