Measuring the effectiveness of town centre management schemes: an exploratory framework
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 March 1997
Abstract
Town centre management as an activity has been in operation for over five years in the UK. A postal survey of town centre managers and local planning officers in northwest England and North Wales showed that few had any means of assessing the effectiveness of their schemes. Identifies reasons for failure to provide clear measurement criteria and outlines a three by three matrix to remedy this shortfall.
Keywords
Citation
Pal, J. and Sanders, E. (1997), "Measuring the effectiveness of town centre management schemes: an exploratory framework", International Journal of Retail & Distribution Management, Vol. 25 No. 2, pp. 70-77. https://doi.org/10.1108/09590559710160364
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited