Research note: Wal‐Mart in Europe
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 1 February 1999
Abstract
Discusses Wal‐Mart’s entry into Europe. Explains the factors that have contributed to the success of the company, for example an efficient logistics system, extensive internal communications, and a capacity for innovation and reinvention. Outlines Wal‐Mart’s strategy for expanding into Europe, which is based on acquisition. Details the main challenges to Wal‐Mart’s entry into Europe, namely the size of the competition and cultural differences.
Keywords
Citation
Arnold, S.J. (1999), "Research note: Wal‐Mart in Europe", International Journal of Retail & Distribution Management, Vol. 27 No. 1, pp. 48-51. https://doi.org/10.1108/09590559910252711
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited