Steering towards marketing
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 October 1991
Abstract
Questions why marketing has not played a central role in the development and implementation of TQM programmes. Argues for a greater collaboration between the two areas which would prove beneficial to both sides and gives examples of how this can be implemented.
Keywords
Citation
Fletcher, B. (1991), "Steering towards marketing", Managing Service Quality: An International Journal, Vol. 1 No. 5. https://doi.org/10.1108/09604529110028841
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited