Problems and Pitfalls of Customer Service Initiatives
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 August 1994
Abstract
Companies have increasingly undertaken customer service initiatives only to find their programmes beset with difficulties. Addresses the problems and pitfalls of initiating and sustaining a customer service programme. Provides practical advice on how to ensure that initiatives improve customer service in the long term.
Keywords
Citation
Macaulay, S. and Cook, S. (1994), "Problems and Pitfalls of Customer Service Initiatives", Managing Service Quality: An International Journal, Vol. 4 No. 4, pp. 32-35. https://doi.org/10.1108/09604529410065243
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited