Breaking the rules to success

Abstract

Reports that for companies to succeed in today’s marketplace, they must provide an increasingly sophisticated customer base with increasing levels of quality and service. Suggests that in order to do this, companies must install better equipment as well as creatively using people management and motivations skills. Considers changes which have occurred in the marketplace and highlights these changes by describing the failure of the US motor industry after the post‐Second World War boom, when the sale of luxury cars fell in 1970 under the pressure of the oil crisis. Observes forces at work contributing to the demise of large organizations. Concludes that successful companies need to break old‐established rules to success and build new development strategies.

Citation

Wong, A. and Kleiner, B.H. (1995), "Breaking the rules to success", Managing Service Quality: An International Journal, Vol. 5 No. 5, pp. 49-52. https://doi.org/10.1108/09604529510100404