The service concepts in practice: compromises in high street trading
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 October 1996
Abstract
Describes the “high street trading exercise” and its value in revealing the theory of service management and the impact it has had on the student learning process. Also provides a means of researching particular perspectives on comparative service contexts.
Keywords
Citation
Alistair, T. and Nicholson, J. (1996), "The service concepts in practice: compromises in high street trading", Managing Service Quality: An International Journal, Vol. 6 No. 5, pp. 53-56. https://doi.org/10.1108/09604529610127116
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited