The service concepts in practice: compromises in high street trading

Abstract

Describes the “high street trading exercise” and its value in revealing the theory of service management and the impact it has had on the student learning process. Also provides a means of researching particular perspectives on comparative service contexts.

Citation

Alistair, T. and Nicholson, J. (1996), "The service concepts in practice: compromises in high street trading", Managing Service Quality: An International Journal, Vol. 6 No. 5, pp. 53-56. https://doi.org/10.1108/09604529610127116