What’s in a name?
Barbara D. Bart
(Professor of Marketing at Savannah State University in Savannah, GA)
Marsha E. Hass
(Professor of Law and Economics at the College of Charleston, Charleston, SC)
Jane Hass Philbrick
(Professor of Management at Savannah State University in Savannah, GA)
Marcia R. Sparks
(Assistant Professor of Management and Accounting at Savannah State University in Savannah, GA)
Craig Williams
(Assistant Professor of Computer Information Systems, at Savannah State University in Savannah, GA)
948
Abstract
Examines the effect of an ethnically identifiable name on the initial résumé/application review process. Also examines raters’ salary expectations.
Keywords
Citation
Bart, B.D., Hass, M.E., Hass Philbrick, J., Sparks, M.R. and Williams, C. (1997), "What’s in a name?", Women in Management Review, Vol. 12 No. 8, pp. 299-308. https://doi.org/10.1108/09649429710189867
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited