E‐learning delivers management skills to Ford's north American dealers: Company imports expertise in key areas of training

Abstract

Purpose

Reviews how Ford Motor Company's retailer and education group uses e‐learning to make training available to employees in its Ford and Lincoln Mercury dealerships.

Design/methodology/approach

Discusses the need that drove Ford to implement an e‐learning program and the reasons for choosing Thomson NETg as a provider.

Findings

Shows that e‐learning has proved to be a flexible and cost‐effective solution, but also highlights the need to verify that local computers are equipped with the right hardware and software for e‐learning course delivery, and to ensure that sufficient publicity is given to the e‐learning available.

Practical implications

Offers practical suggestions that others may use to implement an e‐learning program.

Originality/value

Highlights circumstances in which “buying in” training may be more appropriate than trying to develop the necessary training expertise internally.

Citation

(2005), "E‐learning delivers management skills to Ford's north American dealers: Company imports expertise in key areas of training", Human Resource Management International Digest, Vol. 13 No. 4, pp. 13-15. https://doi.org/10.1108/09670730510599522