Forex Club goes global: Firm with a proud Russian heritage adopts a more international outlook
Human Resource Management International Digest
ISSN: 0967-0734
Article publication date: 15 March 2013
Abstract
Purpose
The purpose of this paper is to chart the internationalization of Forex Club, mainly through improvements in internal communications.
Design/methodology/approach
The paper examines what gave rise to the need for a more international outlook at the company and how it set about achieving this.
Findings
The paper details the changes made in: formal and informal communication; vertical (top‐down and bottom‐up) communication; horizontal communication; and communication on the grapevine.
Practical implications
The paper argues that, in an era of change, it is important for HR to foresee possible communication bottlenecks and try to overcome them. It is always important to use both formal and informal communication channels. Communication tools must match the corporate culture, and reflect any changes in this. The leadership and commitment of change agents are crucial, as well as their personal‐communication skills.
Social implications
The paper reveals the advantages that a company with a proud Russian heritage gained from taking a more international outlook.
Originality/value
The paper contains interesting information on how English was introduced as a second language in the business.
Keywords
Citation
(2013), "Forex Club goes global: Firm with a proud Russian heritage adopts a more international outlook", Human Resource Management International Digest, Vol. 21 No. 2, pp. 5-9. https://doi.org/10.1108/09670731311306733
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited