A model for the future of electronic commerce
Information Management & Computer Security
ISSN: 0968-5227
Article publication date: 1 December 1997
Abstract
Presents a discussion of traditional market segmentation in the context of the changing parameters of trade presented by electronic commerce. The discussion is based on two years of research by the director of an Australian futures research and scenario planning consultancy. Considers the three worlds of commerce labelled “marketplace”, “marketspace” and “customerspace”. Introduces and discusses the unprecedented business roles resulting from the intersections of these three worlds of commerce. Hypothesizes about the future of customer interrelationships based on these ways of trading and the emerging business roles. Highlights the major challenges to businesses for competing effectively in this future scenario.
Keywords
Citation
Oliver, S. (1997), "A model for the future of electronic commerce", Information Management & Computer Security, Vol. 5 No. 5, pp. 166-169. https://doi.org/10.1108/09685229710187221
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited