An examination of pricing accuracy at retail stores that use scanners

Abstract

This study examined the pricing accuracy at retail stores using scanners. Reports from weights and measures inspectors in nine states were analyzed over a four‐year period. Findings are reported on the number of pricing errors, the number and percentage of overcharges, and the number and percentage of undercharges. The results revealed an error rate of 3.86 percent. Undercharges represented 2.21 percent of the total errors, while overcharges represented 1.65 percent. In addition, the research found that error rates declined over the four‐year period. The implications of these findings for retailers and consumers are discussed.

Citation

Clodfelter, R. (2004), "An examination of pricing accuracy at retail stores that use scanners", Journal of Product & Brand Management, Vol. 13 No. 4, pp. 269-278. https://doi.org/10.1108/10610420410546970