Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008094. When citing the article, please cite: Larry J. Rosenberg, John A. Czepiel, (1984), “A MARKETING APPROACH FOR CUSTOMER RETENTION”, Journal of Consumer Marketing, Vol. 1 Iss 2 pp. 45 - 51.

Citation

(1992), "Erratum", Journal of Product & Brand Management, Vol. 1 No. 1, pp. 27-33. https://doi.org/10.1108/10610429210036663