Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008081. When citing the article, please cite: David W. Olsen, Charles Young, (1984), “NEW PRODUCT ADVERTISING: GUIDELINES FOR IMPROVEMENT”, Journal of Consumer Marketing, Vol. 1 Iss: 1, pp. 28 - 35.

Citation

(1992), "Erratum", Journal of Product & Brand Management, Vol. 1 No. 1, pp. 35-42. https://doi.org/10.1108/10610429210036672