Product Development with a New Technology: : Lessons from the America′s Cup
Lawrence C. Rhyne
(Associate Professor in the Department of Management, at
the College of Business Administration, San Diego State University, San
Diego, CA.)
625
Abstract
The 1992 America′s Cup featured 12 competitors from ten countries sailing high technology boats at an early stage of development. The contest provides a dynamic model of patterns of international high technology competition. Utilizes the America′s Cup campaign as a case study to illustrate lessons for product design in early stages of technological development in international arenas.
Keywords
Citation
Rhyne, L.C. (1994), "Product Development with a New Technology: : Lessons from the America′s Cup", Journal of Product & Brand Management, Vol. 3 No. 3, pp. 39-50. https://doi.org/10.1108/10610429410067423
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited