Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509610152664. When citing the article, please cite: Tim Ambler, Chris Styles, (1996), “Brand development versus new product development: towards a process model of extension decisions”, Marketing Intelligence & Planning, Vol. 14 Iss: 7, pp. 10 - 19.

Citation

(1997), "Erratum", Journal of Product & Brand Management, Vol. 6 No. 1, pp. 13-26. https://doi.org/10.1108/10610429710160002