Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509610152709. When citing the article, please cite: Leslie de Chernatony, (1996), “Integrated brand building using brand taxonomies”, Marketing Intelligence & Planning, Vol. 14 Iss: 7, pp. 40 - 45.

Citation

(1997), "Erratum", Journal of Product & Brand Management, Vol. 6 No. 1, pp. 56-63. https://doi.org/10.1108/10610429710160048