In their dreams: Paradigm alternatives and the marketing of responsive educational services

Abstract

This article identifies three education service paradigms and explores how each contributes to applied learning. Scenarios constructed by over 700 US teachers are summarized and implications for service paradigm changes are drawn from them. Attention is drawn to a lack of paradigm change leadership on the parts of administrators and teacher colleges.

Citation

Harkins, A. (2003), "In their dreams: Paradigm alternatives and the marketing of responsive educational services", On the Horizon, Vol. 11 No. 1, pp. 17-20. https://doi.org/10.1108/10748120310478626