The Wizard of Oz Effect and a new Emerald City

Abstract

Purpose

The purpose of this paper is to develop three key concepts to the future of knowledge work: knowledge work is a natural, ever‐changing process – not something that can be certified; open education, connection and interaction are the way of the future; and the future of knowledge work hinges on enabling shared practical knowledge globally.

Design/methodology/approach

The paper is filled with metaphor mixed with research from recognized knowledge management (KM) experts as well as extensive social media sources such as Wikipedia. The intent is to demonstrate as well as describe the natural process and potential of global connection and interaction.

Findings

Knowledge can be found in one's own back yard (or as close as one's pocket) and one's ability to connect to the world. Open education will be increasingly available to support community‐generated certification of knowledge workers.

Originality/value

The paper uses a unique approach to forward a new, inclusive way of looking at knowledge worker certification. It also suggests pragmatic approaches for accomplishing community‐generated certification.

Citation

Villano, P. (2010), "The Wizard of Oz Effect and a new Emerald City", On the Horizon, Vol. 18 No. 3, pp. 171-183. https://doi.org/10.1108/10748121011072627