Are managerial gender stereotypes universal? The case of Hawai’i

Abstract

Purpose

The purpose of this paper is to compare the extent to which the stereotype of “manager” aligns with the stereotype of “male” in the Continental United States (CUS) and Hawai’i.

Design/methodology/approach

In total, 176 male and 187 female business undergraduates in Hawai’i and the CUS were asked to describe either a manager, a male manager, or a female manager using the 92‐item Schein Descriptive Index.

Findings

Men and women in Hawai’i, and women in the CUS, did not report a strong “think manager  =   think male” bias, but male participants in the CUS did: These men described hypothetical female managers as comparatively obedient, submissive, timid, reserved, fearful, uncertain, passive, and interested in their own appearance. They rated male managers as relatively more firm, independent, persistent, self‐reliant, and having a high need for achievement.

Research limitations/implications

The relative lack of a “think manager  =   think male” bias in Hawai’i is remarkable, since this bias is observed worldwide. Further investigation would confirm or clarify these findings.

Practical implications

Stereotypical views persist among some of our future business leaders, but are not universal. Educators and businesspeople should be aware of the strong “think manager  =   think male” bias still extant among male business students in the CUS.

Originality/value

Although the persistence of the “think manager  =   think male” stereotype is troubling, this stereotype is not universal. While past cross‐cultural investigations treat the US’ culture as homogeneous, we find significant regional differences with regard to managerial gender stereotypes.

Citation

de Pillis, E., Kernochan, R., Meilich, O., Prosser, E. and Whiting, V. (2008), "Are managerial gender stereotypes universal? The case of Hawai’i", Cross Cultural Management: An International Journal, Vol. 15 No. 1, pp. 94-102. https://doi.org/10.1108/13527600810848854