Cross‐cultural challenges for a global maritime enterprise
Cross Cultural Management: An International Journal
ISSN: 1352-7606
Article publication date: 25 October 2011
Abstract
Purpose
The purpose of this paper is to present a hypothetical case study which provides an opportunity for students to conduct realistic business analysis applying subject material related to cross‐cultural issues presented in the international business, international management and management courses.
Design/methodology/approach
The hypothetical case study requires students to review and analyze cross‐cultural issues related to the appointment of the senior executive for a foreign office of a global business enterprise. A hypothetical Chinese maritime enterprise and its publicly‐traded subsidiary are profiled. Cross‐cultural considerations come into play as the senior executive for two foreign offices must be appointed.
Findings
The case reflects refinements based upon its use during the past few years. Students are provided a realistic experiential exercise. Student feedback indicates a heightened sensitivity to cross‐cultural considerations that transcends their assigned textbook readings and traditional testing.
Research limitations/implications
As with any classroom exercise, differences do exist with “real‐world” business practice. Students do not fully appreciate the pressures and tensions experienced by business professionals with respect to recruiting, selecting, appointing and developing a senior executive for a foreign office assignment.
Practical implications
The case study provides an experiential exercise for students to apply theories and concepts learned from the textbook and the instructor's lectures.
Originality/value
The case study offers a complex view of myriad cross‐cultural considerations inherent in an international business firm, providing value to instructors and students as it reinforces discipline theories and concepts in a meaningful way, creating an active learning environment fostering academic excellence.
Keywords
Citation
Lombardo, G.A. (2011), "Cross‐cultural challenges for a global maritime enterprise", Cross Cultural Management: An International Journal, Vol. 18 No. 4, pp. 485-498. https://doi.org/10.1108/13527601111179537
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited