Business protocol: a public relations approach
Corporate Communications: An International Journal
ISSN: 1356-3289
Article publication date: 1 September 2000
Abstract
Academic research concerning the implications of international business protocols is practically nonexistent. Most information is in the practitioner literature, is scattered and tends to focus on do’s and don’ts of etiquette rather than protocol. The results of this research shows that there are important differences between the USA and Chile in their approach to the protocol of bonding which involves public relations based on gift exchange, relationships, friendship, and loyalty. The implications of these differences are the particular expectations that American and Chilean participants in the business transaction have about the behaviour of the other. When these expectations are not fulfilled, or they are violated, then there is a high possibility that the relationship will fail with the resulting breakdown of customer relations.
Keywords
Citation
Cortes, A.C. (2000), "Business protocol: a public relations approach", Corporate Communications: An International Journal, Vol. 5 No. 3, pp. 140-143. https://doi.org/10.1108/13563280010377527
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited