Message from the CEO: a three‐minute rule?
Corporate Communications: An International Journal
ISSN: 1356-3289
Article publication date: 1 September 2000
Abstract
Managers are one of numerous stakeholder groups for whom the chief executive officer (CEO) statement, published with the annual report and accounts, would have visual impact. Addresses components of traditional print design by measuring areas of interest (attracting initial attention) and retaining interest (dwell times). Eye movement data analysis reveals that employees spend similar amounts of time reading their CEO messages regardless of time available, content, design, status or corporate culture. Implications for print design and image for the learning organisation include a hypothesis that a self‐imposed three minute rule operates in this area of corporate communication.
Keywords
Citation
Oliver, S. (2000), "Message from the CEO: a three‐minute rule?", Corporate Communications: An International Journal, Vol. 5 No. 3, pp. 158-167. https://doi.org/10.1108/13563280010377554
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited