A profile of PR directors in British companies
Corporate Communications: An International Journal
ISSN: 1356-3289
Article publication date: 1 March 2002
Abstract
Examines the role of public relations (PR) officers in British companies and the use of corporate communications. States that the PR role covers a wide area and varies from company to company. Concludes, however, that the role of the PR officer directly impacts on the strategy of the company and its strategic communications.
Keywords
Citation
Dolphin, R.R. (2002), "A profile of PR directors in British companies", Corporate Communications: An International Journal, Vol. 7 No. 1, pp. 17-24. https://doi.org/10.1108/13563280210416008
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited