The use of balanced scorecards in the strategic management of corporate communication
Corporate Communications: An International Journal
ISSN: 1356-3289
Article publication date: 1 March 2003
Abstract
This article introduces the balanced scorecard model from Kaplan and Norton and makes a proposition about its application on communications by showing the case of the Corporate Relations & Communications division of Siemens Corporation in Argentina.
Keywords
Citation
Ritter, M. (2003), "The use of balanced scorecards in the strategic management of corporate communication", Corporate Communications: An International Journal, Vol. 8 No. 1, pp. 44-59. https://doi.org/10.1108/13563280310458911
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited