A framework for responsive health policy and corporate communication

Abstract

Purpose

The paper aims to contribute to the development of a systematic framework of analysis pertaining to the relationship between public health crisis (PHC) and scares and corporate communication practice. It aims to clarify the complex relationship between public health policy development and corporate crisis and risk communication issues.

Design/methodology/approach

Literature review in the fields of crisis communication, crisis and risk management and public health policy; the multidisciplinary approach provided principles for a framework of analysis.

Findings

The framework proposed identifies fields of intersection between governments, corporations, the media and the experts in the context of risk perception management providing inputs for both public health policy and corporate communication new developments.

Research limitations/implications

The need for further research arises from the identification of the different areas of intersection between governments, corporations, the media and the experts and further elucidation of its dynamics should be pursued.

Originality/value

The framework builds a bridge between disciplines that have not been articulated for the practice inherent in public health and scares‐related communication issues. It proposes a multidisciplinary framework of analysis applicable to any type of PHC or scare.

Citation

Paulo Moreira, J. (2007), "A framework for responsive health policy and corporate communication", Corporate Communications: An International Journal, Vol. 12 No. 1, pp. 8-24. https://doi.org/10.1108/13563280710723723