Modelling for corporate identity studies: case of identity as communications strategy

Abstract

A generic model is developed to systematise research to build case studies on the shaping of corporate identity. In embedding the model with a case, we discuss how a firm sited both in Singapore and Indonesia perceives identity to be inherently part of communciation strategy.

Citation

Check‐Teck, F. and Lowe, A. (1999), "Modelling for corporate identity studies: case of identity as communications strategy", Corporate Communications: An International Journal, Vol. 4 No. 2, pp. 89-92. https://doi.org/10.1108/13563289910268124