Evaluation of written communication: a replication study to determine accuracy

Abstract

Within the traditional model of encoding, transmitting and decoding written communications, observant analysis can be made of the text to determine the underlying themes and emphases. The analysis of written documentation must be clearly embedded within the context in which it is written: successful inference is based on this premiss. There is also a requirement, where possible, to substantiate content analytical findings by reference to other research methodologies. Communications content has been subjected to content analysis for over 100 years. In that time the methodology has come a long way to making this research process rigorous and objective.

Citation

Clarke, G. (1999), "Evaluation of written communication: a replication study to determine accuracy", Corporate Communications: An International Journal, Vol. 4 No. 3, pp. 112-120. https://doi.org/10.1108/13563289910288302