Parade – exploiting the strengths of “Made in Britain” supply chain
R. McLaren
(Parade, Rawtenstall, UK,)
D.J. Tyler
(Manchester Metropolitan University, UK)
R.M. Jones
(Manchester Metropolitan University, UK)
2303
Abstract
This paper examines the strengths and weaknesses of domestic versus offshore supply chains in the clothing industry. It uses Parade, a UK company formed in 1999 which specialises in customised designs and small‐scale orders, for a case study. The results and their implications for the UK clothing industry are discussed.
Keywords
Citation
McLaren, R., Tyler, D.J. and Jones, R.M. (2002), "Parade – exploiting the strengths of “Made in Britain” supply chain", Journal of Fashion Marketing and Management, Vol. 6 No. 1, pp. 35-43. https://doi.org/10.1108/13612020210422446
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited